What industries can benefit from digital asset management or DAM systems?

Many companies need to create, store, organise, and distribute digital assets like product images, documents, and video files. They also have to ensure such assets are secure and only accessible to authorised individuals. All of this can be daunting. This becomes more apparent when you consider that more than 80% of companies reveal locating assets is the greatest challenge they face when using digital assets. Digital asset management (DAM) is the solution. 

Here are examples of industries that benefit from DAM systems. 

Manufacturing

DAM solutions are valuable to companies in the manufacturing industry. They can easily share the latest information about their products, like photos and general details, from a central location.

eCommerce 

Companies in this industry need to grab and retain the attention of shoppers using photos, audio, videos, and other attractive and engaging content. The creation and distribution of such content require a single location from where every channel receives uniform information. That is where DAM comes in. 

Construction and architecture

Large and complex file types are the hallmark of this industry. Virtual tours and 3D models need to be easily accessible and available 24/7 to employees and agents. DAM solutions help companies achieve these requirements.

Governments

Governments and their agencies have lots of digital files, some of which are not supposed to be accessed by everyone. They can better organise and secure these digital assets with DAM systems. 

ICT 

Every business in this industry needs to be versatile in creating content and making its materials available in multiple digital channels. These tasks are much easier if they have a single library where they store these materials and also from where they distribute them. 

Others

Other industries that can benefit from digital asset management solutions are hotels, publishing, education, non-profit organisations, fashion, and many more.

In general, any ambitious company that hopes to scale and achieve success cannot do without investing in a digital asset management (DAM) system.